DC Entertainment has announced the second phase of their charity initiative "We Can Be Heroes." Julian Omidi discusses what this initiative has done in the last year and what it looks to accomplish in the coming year.
Roughly a year ago DC Entertainment and Warner Brothers started their We Can Be Heroes campaign in order to help the people in the Horn of Africa to provide clean water, healthcare, and food. Since then the campaign has helped to raise more than $2 million dollars to support organizations Mercy Corps, International Rescue Committee, and Save the Children.
Their new initiative utilizes popular crowdfunding platform Indiegogo in order to raise funds, with a variety of rewards offered to fans for participating at various levels of giving. [1]
The initiative will be rolled out in four phases which will be themed around DC's most popular individual characters (Batman, Superman, and Wonder Woman) as well as the superhero team the Justice League.
The current campaign is focused around Batman and will attempt to raise a minimum of $50,000 before May 17. Rewards are provided at various levels of giving include:
This is a great way to help support the impoverished in Africa. Join the fight at DC Entertainment We Can Be Heroes Indiegogo Page.
By Julian Omidi
[1] Hudson, Laura. "DC Entertainment Launches ‘We Can Be Heroes’ Charity Fundraiser on Indiegogo." Wired.com. Conde Nast Digital, 31 Mar. 2013. <http://www.wired.com/underwire/2013/04/dc-comics-charity-indiegogo/>.
Roughly a year ago DC Entertainment and Warner Brothers started their We Can Be Heroes campaign in order to help the people in the Horn of Africa to provide clean water, healthcare, and food. Since then the campaign has helped to raise more than $2 million dollars to support organizations Mercy Corps, International Rescue Committee, and Save the Children.
Their new initiative utilizes popular crowdfunding platform Indiegogo in order to raise funds, with a variety of rewards offered to fans for participating at various levels of giving. [1]
The initiative will be rolled out in four phases which will be themed around DC's most popular individual characters (Batman, Superman, and Wonder Woman) as well as the superhero team the Justice League.
The current campaign is focused around Batman and will attempt to raise a minimum of $50,000 before May 17. Rewards are provided at various levels of giving include:
- 5 Batman Comic Downloads for $10
- A signed copy of Arkham City for XBOX 360 at $100
- Have yourself drawn into Batman: Earth One Vol. 2 by artist Gary Frank at $5,000
This is a great way to help support the impoverished in Africa. Join the fight at DC Entertainment We Can Be Heroes Indiegogo Page.
By Julian Omidi
[1] Hudson, Laura. "DC Entertainment Launches ‘We Can Be Heroes’ Charity Fundraiser on Indiegogo." Wired.com. Conde Nast Digital, 31 Mar. 2013. <http://www.wired.com/underwire/2013/04/dc-comics-charity-indiegogo/>.
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